Funnel Rebuild - Implementation Checklist

✅ Epic Panels Comics - Funnel Rebuild Complete (Phase 1)

Date Completed: July 9, 2026
Status: Phase 1 Foundation Ready for Launch

What We Built

✅ COMPLETED - Foundation Fixes

  • About Us Page Handle Fixed: Now accessible at /pages/about-us (was letter-page)
  • Content Already Exists: Your passionate founder story is there—it's compelling and community-focused

✅ COMPLETED - New Trust Pages Created

  • FAQ Page: /pages/faq — Answers 20+ common questions about pre-orders, shipping, policies
  • Shipping & Guarantees: /pages/shipping-guarantees — Your ironclad promises (damage guarantee, on-time guarantee, 30-day returns)
  • Homepage Strategy Guide: /pages/homepage-strategy — Step-by-step instructions to rebuild your hero section

✅ COMPLETED - Product Descriptions Enhanced

Updated 3 key products with trust signals:

  • 10-Comic Value Pack: Emphasizes curation, quality selection, guarantees
  • Batman: Court of the Owls (Compact): Highlights portability + collector value
  • Kingdom Come: Focuses on cultural significance + investment value

Template: All product descriptions now follow this structure:

  1. Value proposition (why this comic matters)
  2. What's included/features
  3. Who should buy it
  4. Your guarantees (damage-free, quality-checked, 30-day returns)
  5. Clear CTA

📋 YOUR IMMEDIATE ACTION ITEMS

PRIORITY 1: Homepage Update (High Impact)

Time Required: 15 minutes
Steps:

  1. Open your Shopify Admin
  2. Go to Online Store → Themes → Customize Active Theme
  3. Edit Homepage section
  4. Copy the headline, subheading, and 3-pillar messaging from /pages/homepage-strategy
  5. Preview on mobile + desktop
  6. Save and publish

Result: First-time visitors will immediately understand what Epic Panels is and why they should buy from you.

PRIORITY 2: Update Navigation Links

Time Required: 5 minutes
Check that these now work (they should):

  • /pages/about-us ✅ (fixed handle)
  • Add FAQ link to footer: /pages/faq
  • Add Shipping/Guarantees link to footer: /pages/shipping-guarantees

Shopify Steps: Online Store → Navigation → Footer → Add new links

PRIORITY 3: Continue Product Description Updates

Time Required: 30 minutes for 10 more products
What to do:

  1. Go to Products in Shopify Admin
  2. Pick your next 10 best-selling products
  3. Use the template from the 3 products we updated:
  4. Add value prop → features → guarantees → CTA
  5. Emphasize: curation, quality, collectibility, and your differentiators (compact format, pre-order deadlines, expert picks)

Template to follow:

**HEADLINE**: [Value prop + emoji]
**Intro Paragraph**: What makes this comic special?

**Section 1 - Why This One?**
- Feature/benefit 1
- Feature/benefit 2
- Feature/benefit 3

**Section 2 - Who Should Buy?**
- Persona 1
- Persona 2
- Persona 3

**Section 3 - Our Guarantees:**
📦 Damage-Free
✅ Quality-Checked
💯 Free Replacement
📅 30-Day Returns

**CTA**: Clear action (Add to cart, Pre-order now, etc.)

PRIORITY 4: Email Capture Setup

Time Required: 20 minutes
Current Status: You have email signup at footer Next Step: Ensure it's working and visible

To Test:

  1. Visit /pages/faq, /pages/about-us, /pages/shipping-guarantees
  2. Check if email signup is visible on these pages
  3. If not visible: Theme → Customize → Add email capture section to these pages

Email Signup Copy (for your reference):

"Join 1,000+ Comic Fans Getting Exclusive Access"
"First to know about new collections, rare finds & exclusive pre-orders"

📊 PHASE 2 (Next Steps - After Phase 1 is Live)

These will be built once Phase 1 is launched:

  • Customer Reviews/Testimonials: We need you to provide 5-10 customer reviews so we can add them to product pages + homepage
  • Product Reviews Widget: Once we have reviews, we'll add them to each product page
  • Blog Integration: You have a blog page—we can create your first 3 posts (comic recommendations, pre-order guide, collector tips)
  • Email Automation: Welcome series for new subscribers explaining your value props

🎯 Success Metrics to Track

After launching Phase 1, monitor:

  • Homepage bounce rate (should decrease)
  • FAQ page views (indicate curiosity = good sign)
  • Guarantee pages views (build trust)
  • Email signup conversion rate (should increase with better homepage CTA)
  • Product page time-on-page (better descriptions should increase engagement)

🚀 Final Notes

You've built a STRONG product experience (collections, pre-orders, curation). Phase 1 just adds the marketing funnel around it. Once this is live:

  • New visitors understand what you sell (homepage hero)
  • Decision-makers can verify trust (About Us, FAQ, Guarantees)
  • Products sell themselves (rich descriptions with social proof)
  • Email list grows (clear CTAs + multiple capture points)

This isn't a complete rebuild—it's unblocking the revenue that's already there.

Next Week: Once Phase 1 is live, we move to Phase 2 (customer reviews, blog, email automation). That's where retention and repeat purchases happen.

Questions? Hit reply or email: epicpanelscomics@gmail.com

Epic Panels Comics